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Kroger Teams With Packaged Goods Companies to Test Mobile E-Coupons
With the mobile phone stepping in as a new advertising medium, 25 to 34-year-olds are the demographic for…
News April 10New Solution Lightens Loyalty Load, Connects Credit, Debit Cards To Merchant Reward Plans
The separate loyalty card may become a relic now that retailers can tie their loyalty programs into customers’…
News April 10Wharton’s Fader Studies Impact of Marketing On Shopping Patterns
Retailers might know how much of an item is sold using a store display versus how much is…
Features April 9
Kroger Partners With AOL To Tap Paperless Coupons Into Loyalty Program
Kroger is targeting today’s Internet-savvy consumers with a new paperless coupon program from AOL. The second-largest supermarket retailer…
News April 4Dusting Off Old Recession Strategies Shows That Patience Doesn’t Pay
I got a wiseguy email from an old wiseguy colleague of mine last week. He asked: “Are you…
News March 19Study Shows Circulars Still Most Impactful Ad Medium For Retail
Despite the increased attention to digital marketing, recent research shows that traditional mediums such as inserts and circulars…
News March 19Retailers Counting On Conversion Analysis To Drive Store Metrics
With physical expansion slowing, many leading retailers are taking a harder look at the performance metrics of their…
News March 7
Experts Offer Strategies On How Retailers Can Crack The Code On Mobile Marketing
After seeing coupon redemption rates of 50% in its initial 12 test stores, Subway Restaurants recently expanded its…
News March 7PetSmart, Banana Republic Spotlight Customer Strategies At RAC Conference
Kicking off with Dan Heath, co-author of the best-selling book Made To Stick as the keynoter, last month’s…
News March 7Featured
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