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Newly Launched Borders.com Site Builds On Customer Loyalty Program

Borders Group is hoping to bring the store feel into customers’ homes with the new Borders.com website, which…

News June 5

New Report Spotlights Strategies To Reach The Web 2.0 Consumer

Socializing with peers and specially targeted events are two ways marketers are reaching the new generation of consumers:…

News June 5

The dunnhumby Way: Insights Into How Relevance Marketing Shapes Strategy For Tesco, Kroger & Others

Most retailers are familiar with the success Tesco has had with its Clubcard loyalty program.  With more than…

News June 5
Amazon.com's TextToBuy

Amazon Infiltrates Brick & Mortar With ‘TextBuyIt’ Mobile Shopping

Amazon has moved out of the Internet and into consumers’ mobile phones to grab more retail sales.

News June 4

BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings

As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the…

News May 29

Today’s Retail Models: Everything is Broken, But Cross-Channel Formats Are Still Flexible

Amazing how smart I was just two years ago. In fact, the world seemed to be full of…

News May 29

Insider Tips On How To Avoid The Holiday Email Crush In Retail

If there was ever a time that retailers wish they could send a personal, emotional, timely message to…

News May 29

In-Store Search Solutions Empower Shoppers To Navigate Aisles

Online search has become an integral part of the way consumers shop. The same concept is coming to…

Features May 27
Mike Hayes, senior VP of marketing, The Bon-Ton Stores

Analytics Jump Start Marketing ROI at the Bon-Ton Stores

Advanced math must plays an important role in retail marketing, giving retailers like The Bon-Ton Stores the competitive…

News May 23
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