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Author Of “Branding the Man” Offers Insights Into Attracting Male Consumers Into Stores
Although retailers are focused on providing an optimal in-store experience, retail strategist Bertrand Pellegrin says stores are typically…
News October 22
UPS Delivers Coupons Direct to Consumers’ Doors
Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on…
News October 16
Solution Spotlight: Alert Technologies Smart Button Streamlines Fitting Room Service
Concept: Alert Technologies was approached in 1990 by a large regional retailer with a simple question: “Is there…
News October 15
Consumers are Talking… Are You Listening?
“Social Media:” It means different things to different people. Many say it’s “Facebook and Twitter”. Wikipedia says it’s…
News October 15
Retail Forward: Staged Recovery Will Be Shaped By More Purposeful, Pragmatic Shoppers
The good news is there will be a retail recovery in 2010, according to Retail Forward’s recent Strategic…
News October 9
Omniture Research Spotlights Tactics to Optimize Online Conversions Via Targeting
Retailers continue to struggle to increase engagement and conversion online. New research found that retailers are missing the…
News October 8
Social Media Requires New Metrics To Support Retailer Investment
Twitter, Facebook, blogging and other forms of social media are hot topics, even in a recessionary economy. In…
News October 8
Mobile Channel Expanding As Macy’s, JC Penney Launch Sales Initiatives
The mobile phone is quickly emerging as a new sales channel, with mainstream department stores JC Penney and…
News October 2Mobile Marketing Strategies Yield Greater ROMI than Traditional Media
For the best-in-class companies that have taken the leap into mobile marketing, 65% are satisfied with their average…
News October 1Featured
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