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Wal-Mart Price Drops, Channel Transparency Accentuate Impact Of Promo Optimization
Fresh off the discounting frenzy of Black Friday and Cyber Monday, Wal-Mart fired its latest salvo in its…
News December 3Saks Powers Holiday Displays With Microsoft Windows 7
To update its 60-year-old tradition of presenting a children’s story in the windows of its flagship New York…
Features December 3Taking Mobile Marketing Beyond Coupons
By Jeff Weidauer, VP Marketing, Vestcom InternationalAll too often in recent years, retailers seeking to engage shoppers have…
News December 3Video Podcast: Episode 3
Mobile POS Apps Amanda and Sal are back! This week they venture into the retail mobile POS space…
News November 30Runa Unveils Conversion Marketing App Designed To Tailor Pricing, Promos
Designed to enable retailers to offer customers real time individualized pricing incentives online, Runa announced today the release…
News November 198 Key Tactics to Encourage Consumer Spending
The meltdown of the economy last fall threw luxury retailers such as Neiman Marcus and Saks Fifth Avenue…
News November 19Tactics to Battle “Badvocate” Consumers Via Social Media Address By Braintrust
At General Motors, a social media team of six employees patrols the Web, tweeting, updating Facebook, and sometimes…
News November 19Cross-Channel Promos Look To Drive Share Gains As Holiday Sales Rebound
There may be some holiday cheer after all this season, as some retailers and analysts have seen some…
News November 12Solution Spotlight: Aisle411 Gives Shoppers Power to Navigate In-Store
Concept: Aisle411 is a comprehensive mobile marketing solution designed to allow consumers to use their cell phones to…
News November 11Featured
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