Customer Experience
Using Marketing To Reaffirm Purpose And Value
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Inside The Mind Of The New Global Consumer
Since March, GlobalWebIndex has surveyed consumers worldwide around their thoughts, feelings, and fears around COVID-19.…
What Will Retail Innovation Look Like After COVID-19?
Innovation has always been critical for retailers’ progress, but COVID-19 is redefining what successful innovation…
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How Luxury Brands Are Responding To COVID Tension With Innovation
COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury…
Features July 9
Will Next-Gen Video Help Save Commerce?
These are unprecedented and uncertain times. And because customers must now rely on online retail for most of…
Executive Viewpoints July 9
DTC Brands Must Upgrade Shopper Experience To Capitalize On COVID-19 Disruptions
Direct-to-consumer (DTC) brands have fared well during the COVID-19 crisis, and that trend will likely continue, at least…
Features June 29
The Key To Relevant Advertising In Times Of Uncertainty
COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we…
Executive Viewpoints June 24
Lining Up For Success: The Psychology Of The Queue
As our economies re-open post-pandemic, consumers are experiencing more queues and limits than ever before related to store…
Features June 24
Store Technology Q&A: Redefining Experiential Retail For The COVID-19 Era
The hype surrounding “experiential retail” encouraged retailers to think big and invest in technology that would keep shoppers…
Features June 17
Consumer Survey Roundup: Retailers Must Demonstrate Safety Measures To Woo Shoppers Back To Stores
In the media, photos and videos show large groups of people emerging from COVID-19 shutdowns to participate in…
Features June 15
Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions
Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open…
Features June 5
Mobile, Voice, Facial Recognition: Contactless Options Could Thrive Even Post-COVID-19
COVID-19 has accelerated the contactless revolution: 84% of Americans (77% among global consumers) now expect to increase their…
Features June 3
Silence Is Not An Option: 3 Ways Brands Can Connect With Consumers Amid Social Distancing
As we continue social distancing, people are looking to social media to stay connected. Usage has increased for…
Executive Viewpoints May 26Featured
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