Latest In: Executive Viewpoints

cross-channel crosschannel customer engagement Customer Relationship Dan Lowden Digby Facebook mobile smartphone Smartphone app social social outlet Twitter

Social and Mobile Integration A Valuable Part Of Cross-Channel Commerce Paradigm: Convergent Commerce Series, Part III

With mobile and social quickly emerging as the new consumer focal points, retailers need to fully understand these…

Executive Viewpoints December 15

Retailers Face A Battle For Relevancy In A Mobile World

A trip to the store is not what it used to be. The days of making a list,…

Executive Viewpoints December 8
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How Social Media Customer Feedback Helps Retailers Enhance the Customer Experience

Much is written about social media and its impact on brands and consumer opinions. Even more commentary has…

Executive Viewpoints December 1
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Oracle’s Cross-Channel Commerce Platform

Following Oracle OpenWorld 2011 held in San Francisco in October, Retail TouchPoints connected with Mike Webster, General Manager…

Executive Viewpoints November 16
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Code of Content

According to comScore’s recent study of mobile quick response (QR) code scanning, 14 million Americans scanned QR codes…

Executive Viewpoints November 10
assortment optimization category management conversion rates e-commerce ecommerce inventory management JDA Software Scott Welty workforce management

Making The Sale When The Path To Purchase Leads To Your Door

As consumers continue to trim spending and shift their shopping to the Internet, two significant retail store trends…

Executive Viewpoints November 3
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Is Ticket Or Traffic Driving In-Store Sales?

Whether same-store sales are up or down, analysts and other stakeholders want to know what drove results. If…

Executive Viewpoints October 27
customer engagement Customer Relationship customer relationship management Facebook Jill Berardi Twitter

Six Ways To Transform Software Into Emotional Concepts that Customers Love and Buy

I remember a January afternoon in our start-up company’s Dallas showroom. Mycolleagues and I were perfecting our pitch…

Executive Viewpoints October 27
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3 Steps to Bridging the Gap Between Online Conversions and Buyer Intent

It’s been more than 10 years since e-Commerce became a truly viable way of doing business ― light-years…

Executive Viewpoints October 19
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