Latest In: Executive Viewpoints

Clarity Lab Inspired Taste Journey Further Lydia Hinchliff

Four Ways to Turn Transactions into Customer Relationships that Last

As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections…

Executive Viewpoints February 7
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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram…

Executive Viewpoints February 6
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The Cost of Pricing Perception: It’s Not Cheap! Why Retailers Can’t Afford to Ignore Customer Price Dissatisfaction

As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more…

Executive Viewpoints February 5
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How Emotional Insights Transform Your CX Strategy

When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a…

Executive Viewpoints February 5
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Generative AI in Retail: 4 Predictions for 2025

The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved…

Executive Viewpoints February 4
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Are You Bringing Brick-and-Mortar Friction into Ecommerce?

As ecommerce solidifies its position as a critical revenue growth driver for brands, organizations must reevaluate their operations…

Executive Viewpoints February 3
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Reducing Plastic Usage Requires Coordinated, Holistic Efforts

Retailers face a growing list of competing priorities when making decisions on their packaging, and sustainability continues to…

Executive Viewpoints January 31
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Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty –…

Executive Viewpoints January 30
Andrea Tabacchi content customization LLMs Phrase

A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to…

Executive Viewpoints January 29
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