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The Facebook Rebrand and What it Means for “Metaverse Commerce”

Mark Zuckerberg followed up his broad-reaching announcement about the future of the company formerly called Facebook with a…

Features October 29
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Brand Building in the Age of Values-Driven Retail: 5 Secrets from DTC Leaders 

Myriad studies have pointed to the rise of “conscious consumers” or “values-driven consumers.” But as the market of sustainable, ethical…

Features October 29
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Old Navy Merchandising Exec: BODEQUALITY Has ‘Changed the Way We Work…Top to Bottom’

In 2018, Edelman research saw the rise of “belief-driven buyers” — people who said they would buy or…

Features October 26
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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in…

Features October 21
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How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned…

Features October 8
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1-800-FLOWERS.com Simplifies Holiday Gift-Giving for the Age of Remote Work

1-800-FLOWERS.com has expanded its corporate gifting capabilities to make it easier for companies to connect with and celebrate…

News October 7
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General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience

General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college…

News October 6
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Livestreaming: Debunking 5 Common Myths

“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has…

Features October 6
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Does the Historic Makeover of an Iconic Paris Retailer Chart a Path for Department Stores’ Revival?

For more than 150 years, Parisian department store La Samaritaine has overlooked the banks of the Seine, a…

Features September 29
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