GourmetGiftBaskets.com Taps Online, Email Targeting To Boost Customer Engagement
Targeting and personalization strategies allow retailers to refine marketing materials, offers and messaging based on consumer preferences. By…
News November 18Targeting and personalization strategies allow retailers to refine marketing materials, offers and messaging based on consumer preferences. By…
News November 18Retailers are providing U.S. shoppers with incentives such as discounts and free shipping to increase purchases through their…
News November 11In-store signage has a significant impact on the in-store shopping experience and how consumers view brands. Savvy retailers…
News November 8Approximately 70% of Americans are expected to celebrate Halloween this year, up from 63.8% in 2010, according to…
News October 25Consumers are growing more versed in tapping into multiple channels to obtain product information, browse and buy items.…
News October 18Today’s consumers are making more calculated choices based on the unprecedented amount of data available to them via…
News October 14As consumer adoption of tablet technology continues to increase, retailers are striving to deliver the same or better…
News October 10“If you don’t have a strategy against one of your biggest assets — your data — then you…
News October 5IBM has expanded Smarter Commerce to help companies manage and adapt to consumers’ ever-changing shopping behaviors. The Commerce-as-a-Service…
News October 4