User-Generated Content Influences 90% Of Shoppers’ Purchasing Decisions
As many as 90% of shoppers report that user-generated content (UGC) influences their purchase decisions, according to a…
News July 26
Latest In: Omnichannel Alignment
Localized Research Targets Sales Goals At 770 Barnes & Noble College Stores
Generating close to $2 billion in sales from 770 campus bookstores, Barnes & Noble College is the largest…
News June 29
Tech-Savvy Shoppers Desire Targeted Mobile Notifications, 3D Printing
Today’s consumers are putting a lot of faith in technology. A majority of shoppers — 68% — have…
News June 5
Retailers Admit Only 15% Have Fully Implemented Personalization
Nearly two thirds (64%) of retailers consider personalization a top-three priority within their business strategies, but only 15%…
News May 23
RIC17: Communities Build Strong Retail Brands
Today’s consumers take stock in peer feedback. That’s why many brands are realizing the value in building a…
News May 22
How Retailers Can Transform ‘March Madness’ Into ‘Marketing Magic’
With the first weekend of the 2017 NCAA Men’s Basketball Tournament posting an average of 9.325 million viewers…
News March 22
73% Of Retailers Plan To Have Unified Commerce Platforms By 2019
Retailers have ambitious plans to move toward the goal of “unified commerce.” While only 22% of retailers currently…
News December 6
Majority Of Retailers Lack Tech To ‘Save The Sale’
More than half (54%) of retailers claim their technology does not support “save-the-sale” initiatives, or efforts to reduce…
News November 1
In Fashion, Acquiring ‘Shop Hoppers’ Must Be A Top Priority
As fashion retailers aim to acquire new consumers, they should narrow their focus to shoppers that have purchased…
News October 11Featured
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