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Exclusive: Walmart Beefs up Digital Insights in its Quest to Become ‘America’s Favorite Place to Shop’

There’s been talk for some time about the collapse of the traditional “funnel.” Consumers no longer move along…

Features September 11
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Walmart has launched a new service to let brands test out their products with real consumers.

Walmart Adds In-Home Customer Tests to its Suite of Insights Tools for Suppliers

Walmart Data Ventures — the business unit within Walmart that leverages the retailer’s vast data resources to offer…

News January 22
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