shopper experience

L’Occitane Experiential NYC Concept Store Accents Social Media, Sustainability

The L’Occitane Group is opening a L’Occitane En Provence experiential store on 555 Fifth Avenue in New York City, designed to highlight…

‘Too Many Ads’ Frustrate 53% Of Online Shoppers

The online ordering process continues to be too time-consuming for many shoppers. As many as 40% of consumers report “too many ads”…

Exclusive Interview: The Strategy Behind Zappos’ Cross-Country Tour

Zappos made its name as an online-only footwear retailer, but its next steps will take the brand firmly into the physical world….

Despite Hype, Don’t Expect Quick Adoption Of Robotics In Retail

Judging by the buzz at the 2017 NRF Big Show, artificial intelligence-driven in-store robotics is one of the hottest trends in retail….

Personalized Home Page Promos Influence 85% Of Shoppers

Personalizing the consumer experience can have a significant impact on the path to purchase, and the effects start the second a would-be…

Vineyard Vines Cuts In-Store Queues 50% With Cloud Commerce Integration

Seeking to optimize its in-store experience, Vineyard Vines enlisted the aid of one of the industry’s biggest cloud platform providers — and…

Web Site Utility Drives Satisfaction Among U.S. Consumers

Whether in the U.S., China or Germany, the usefulness of e-Commerce sites and apps — known as utility — is the chief…

Foot Locker ‘Audio Tours’ Tell The Story Behind The Shoes

At museums and historical sites, you’ll often see visitors with earbuds listening to an audio commentary that gives them deeper information about…

95% Of Consumers Deem Amazon ‘Trustworthy’

To the chagrin of competing retailers, Amazon seems to be doing everything right, including one metric that a retailer needs the most:…

Newegg Unifies Self-Service, Live Chat To Power Omnichannel Concierge

As a major pure play computer parts and electronics retailer, Newegg has had to prioritize the customer service experience delivered on its…

Why Conversational Commerce Is The Biggest Transformation In Retail

The physical retail shopping experience has remained pretty consistent over the past few decades, other than cosmetic changes to store layouts and…

73% Of Retailers Plan To Have Unified Commerce Platforms By 2019

Retailers have ambitious plans to move toward the goal of “unified commerce.” While only 22% of retailers currently have a unified commerce…

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