How To Execute An Effective Multichannel Customer Loyalty Program
By Steve Weber, nChannel, and Mike Rossi, Sweet Tooth Every interaction with a customer is an opportunity to…
Executive Viewpoints February 20
Latest In: rewards
“Everyday Earners” Prefer High-Frequency Loyalty Programs
More loyalty program members (83%) earn points and miles on everyday purchases than through any other rewards-collecting method,…
News September 16Shopkick Adds Direct Purchasing To Mobile App
Mobile shopping reward platform developer shopkick has updated its app with several new features, including allowing users to…
News July 24Restaurant.com Revitalizes Loyalty Program With Gamification
The growing popularity of social media and smartphones has generated more connected and empowered consumers. To keep pace…
News June 71-800-Flowers Improves Employee Productivity With Work.com
Cutting-edge organizations are recognizing the benefits of utilizing social networking sites and more interactive communication methods to improve…
Features November 2Zynga And Honda Launch Reward-Based Mobile Advertising Campaign
Honda has rolled out a new mobile advertising campaign with Zynga, a provider of social game services, to…
News October 16Macy’s Adopts Shopkick Mobile Rewards In All 800 Locations
As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies…
News August 6Tapping Gamification To Optimize Employee Engagement
Part IV of “Gamification In Retail” reveals how retailers can utilize games and motivational incentives to surge employee…
News April 2Back-To-School 101: A Crash Course In Effective Email And Social Media Marketing For The Season
As summer comes to a close, kids reluctantly trade in their swim trunks for school supplies. The back-to-school…
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