Latest In: marketing best practices

Move Your Back-To-School Marketing Campaigns To The Head Of The Class

By Brett Bair, Monetate  The back-to-school shopping season generates more than $70 billion in revenue for the retail…

Executive Viewpoints August 3

Text Messaging Is The Bedrock For Better Mobile Engagement

By Rob Hammond, Syniverse Mobile’s effect on both marketing and customer relationship management, has been as disruptive as…

Executive Viewpoints June 5