Latest In: IXI Services

How Data Can Help Retailers Grow – And Scrub – Their Loyalty Lists

By Lena Bourgeois, IXI Services, a division of Equifax There’s no mystery as to why loyalty programs are…

Executive Viewpoints December 26

Marrying Segmentation And Big Data To Help Build Better Customer Relationships

By Lena Bourgeois, IXI Services In our current age of Big Data-driven business, retailers have a considerable head start,…

Executive Viewpoints June 8