informatica

Salesforce Bolsters AI Ambitions with $8B Informatica Acquisition

Salesforce will beef up its cloud data management capabilities with the purchase of Informatica for $8 billion in equity value, net of…

Retailers Are Learning To Live In An Artificial And Augmented World

Consumers can be a fickle yet demanding bunch. With more information available to them than ever before, they expect retailers to curate…

For A Limited Time Only: How Companies Can Use Data To Create A Sense Of Urgency

Retail marketers have used scarcity — the diminishing supply of a product or service — as a way to attract customers for…

Data Revolution In Retail Driven By IoT, Big Data And Customer Segmentation

I had the pleasure of attending the National Retail Federation big show, NRF16, as well as the show in 2015. It was…

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