Latest In: hyper-personalization

Nordstrom’s Acquisitions Show Personalization Will Continue To Be Critical For A Winning Customer Experience

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means…

Executive Viewpoints April 9

Leveraging Advances In Technology To Deliver Delight

By Phil Dance, Alter Agents Over that last several years, hyper-personalization has become a necessity for brands and…

Executive Viewpoints May 8