Unilever Mulls Pulling Digital Ads Near ‘Divisive’ Content: Should Others Follow Suit?
In a keynote at the IAB (Interactive Advertising Bureau) Annual Leadership Meeting in Palm Desert, Calif. earlier this week,…
Executive Viewpoints February 14
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Which Super Bowl LII Ads Scored Touchdowns?
When retailers and brands advertise during the Super Bowl, they need to hit the mark. With NBC charging…
Executive Viewpoints February 7What Will It Take To Unlock AI’s Potential?
The National Retail Federation (NRF) Big Show 2018 showcased the trends and technologies to watch going into the…
Executive Viewpoints January 31Attending NRF 2018? RTP Editors Share Top Tips For Navigating The Big Show
The National Retail Federation (NRF) Big Show is less than a week away, and as usual the conference…
Executive Viewpoints January 10What Was The Biggest Retail Story Of 2017?
This week, Retail TouchPoints released its Top 10 Stories of 2017. These articles chart the state of the…
Executive Viewpoints January 3Is Europe A Practical Model For How U.S. Retailers Should Treat Employees?
It’s no secret that retailers and their employees have a history of rocky relationships in the U.S. A…
Executive Viewpoints December 6‘Tis The Season For Gift Giving…But Will Experiences Win Out In The Long Run?
Nearly seven in 10 Americans (69%) said they would skip exchanging gifts this holiday season if their friends…
Executive Viewpoints November 29How Can Small Businesses Maximize Their Strengths This Holiday Season?
With the holiday shopping season kicking into full gear in little more than a week, retailers of all…
Executive Viewpoints November 15How Much Should Retailers Invest In Mobile App Acquisitions?
With the continued growth of mobile shopping, more retailers are building out mobile apps to satisfy consumer expectations.…
Executive Viewpoints November 8Featured
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