Will Nike Thrive Following The Colin Kaepernick Ad Campaign?
Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be…
Executive Viewpoints September 12
Latest In: editor Q&A
RTP Editors Share Takeaways From Price And Promotions Special Report
Last week, Retail TouchPoints published Price and Promotion Wars: How To Avoid A Race To The Bottom, illustrating…
Executive Viewpoints September 5Is Q2 2018 A Sign Of Good Things To Come For Retailers…Or Just A Happy Blip?
Q2 was a solid three months for retail, with major players such as Walmart, Target and TJX posting…
Executive Viewpoints August 29Editors Share Their Top Takeaways From RTP Personalization Survey
Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey, revealing how retailers have reaped the benefits of…
Executive Viewpoints August 8Do The Mattel Job Cuts Signal A Need For Brands To Go DTC?
Even after cutting approximately 2,200 jobs in the wake of poor Q2 sales, Mattel still has more decisions…
Executive Viewpoints August 1Can Influencers Wield Too Much Power?
As an industry anticipated to reach up to $10 billion by 2020 in the U.S., influencer marketing is…
Executive Viewpoints July 25If Amazon Couldn’t Prepare For Prime Day’s Traffic Overload, Can Anyone?
Amazon went viral on Prime Day for the wrong reasons; the e-Commerce giant experienced site outages within an…
Executive Viewpoints July 18Will Prime Day’s Rising Tide Lift All Boats, Or Swamp Them?
In less than a week, Amazon Prime Day will toss the retail world into a mid-summer frenzy. The…
Executive Viewpoints July 11Will Decisions On Net Neutrality, Online Sales Tax Spell Trouble For SMBs?
Two developments within the last two weeks could create potential roadblocks for small- and medium-sized businesses (SMBs) within…
Executive Viewpoints June 27Featured
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