Will JCPenney’s Newest Sales Campaign Hasten Turnaround Efforts?
As part of its turnaround efforts, JCPenney implemented the “Get Your Penney’s Worth” campaign in late February, enabling…
Executive Viewpoints March 9
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Lands’ End Backs Itself Into A Corner With Steinem Snub
Controversy hit Lands’ End last week after the retailer decided to pull a featured interview with women’s rights activist…
Executive Viewpoints March 2How The Apple Vs. FBI Scuffle Affects Retailers
Apple and the FBI have been embroiled in a controversial tussle lately that raises issues of consumer privacy.…
Executive Viewpoints February 24How Can Loyalty Programs Differentiate From The Pack?
While loyalty programs have often been a go-to plan for retailers seeking to retain consumers and influence repeat…
Executive Viewpoints February 17Is Amazon’s Rumored Brick-And-Mortar Venture A Good Investment?
Amazon once again found a way to make waves throughout the retail industry, as rumors ran rampant last…
Executive Viewpoints February 10Do Retailers Take Enough Advantage Of Super Bowl Festivities?
With Super Bowl Sunday now only a few days away, retailers and brands are gearing up for a…
Executive Viewpoints February 3How Should Retailers Handle Toy Gender Stereotyping?
Last week, Dan Nessel, founder of the toy review blog Dad Does, launched a petition which calls for…
Executive Viewpoints January 27What Were The Hot Topics Of #NRF16?
With another NRF Big Show in the books, it appears retailers and solution providers have set the tone…
Executive Viewpoints January 20Can Department Stores Bounce Back In 2016?
Due to various factors such as warmer than usual temperatures and the rise of more apparel and pure…
Executive Viewpoints January 13Featured
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