community building

Worldbuilding: Designing Multisensory Worlds That Empower Customers to Craft Their Own Brand Journey

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is…

How Walmart is Helping Small Businesses ‘Stay in Stock and in Control’

In many communities across America, the local Walmart is a neighborhood hub. Now the company has set its sights on becoming the…

NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful

In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3 million for his very…

Why Argent’s Store Design Supports Community Events and 1:1 Styling Sessions

Following a pandemic-induced pause in its brick-and-mortar retailing, women’s workwear retailer Argent has opened a store in NYC’s SoHo neighborhood that brings…

How True Religion and Supreme Reaped the Benefits of ‘No Marketing’ Marketing

Within its 25-year lifespan, Supreme has evolved from a highly local New York City institution to a world-renowned lifestyle brand with a…

Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

This DTC underwear and loungewear brand is getting more intimate with its community by zeroing in on creativity, authenticity and self-expression….

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…