Casper Leads Digital Brands In Store Traffic Share, But ‘Halo Effect’ Hasn’t Met Expectations
Retail’s “halo effect” — the idea that a purchase in one channel directly impacts purchases in another —…
News October 16
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Casper Becomes Third Retailer In Two Weeks To Reach ‘Unicorn’ Status
Casper is joining Glossier and Rent the Runway as the latest digital native retailer to be valued at…
News March 28
NRF Preview: Execs From Macy’s, Kroger, Lowe’s and Alibaba Headline Must-See Sessions
The wealth of sessions offered at the NRF Big Show, Jan. 13-15 at New York City’s Javits Center,…
Features January 9
Exclusive CEO Q&A: How Nike Wins The Branding Game
Nike’s hiring of controversial quarterback-turned-activist Colin Kaepernick was a gamble, but it’s one that paid off handsomely. The…
Features October 10Is There A ‘Right Way’ To Achieve Clicks-To-Bricks Success?
Wayfair recently opened its first brick-and-mortar store in Florence, Ky., following in the footsteps of many previously “online-only”…
Executive Viewpoints August 15Casper Will Open 200 Stores Over The Next 3 Years
As Mattress Firm faces an uncertain future that may include bankruptcy and significant store closings, a fast-growing competitor…
News August 8
Exclusive Q&A: Explosive Growth Of Direct Brands Reveals Seismic Retail Shift
Earlier this year, the Interactive Advertising Bureau (IAB) released a report titled: The Rise of the 21st Century…
Features July 25Casper Launches Pop-In Shops Within Nine Nordstrom Stores
Casperhas been known to experiment with different store formats, having launched more than 15 pop-up shops throughout the…
News July 19Casper Opens Permanent Experiential Store In New York City
Casper has opened its first permanent store in downtown New York City, joining e-tail disruptors such as Warby…
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