The Case For An Updated Focus On Customer Lifetime Value
Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce,…
Editor's Perspective October 26
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The Case For An Updated Focus On Customer Lifetime Value
By Adam Blair, Executive Editor Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV).…
Executive Viewpoints October 23Is Your Job Up For Grabs By Chatbots?
By Adam Blair, Executive Editor Artificial intelligence (AI) is threatening/promising to remake the world’s workforce, and the retail…
Executive Viewpoints August 2
Is There A ‘Silver Bullet’ To Stop Offensive Products?
By Adam Blair, Executive Editor Whenever an offensive (or sometimes just plain tasteless) product or ad campaign makes…
Executive Viewpoints April 3The Silence Of The Customer Service Representative
There’s an old saying in advertising about the power of repetition: Tell them you’re going to tell them…
Executive Viewpoints February 8
The Silence Of The Customer Service Representative
There’s an old saying in advertising about the power of repetition: Tell them you’re going to tell them…
Editor's Perspective February 6
Why I Love Self-Service (And Could Learn To Love Chatbots)
It’s ironic that I write about technology because in many ways I am the quintessential late adopter. Friends…
Editor's Perspective December 29Why I Love Self-Service (And Could Learn To Love Chatbots)
By Adam Blair, Executive Editor It’s ironic that I write about technology because in many ways I am…
Executive Viewpoints December 12When Good Customer Service Comes Down To One Simple Question
By Adam Blair, Executive Editor “Did you find everything you’re looking for?” One of the two suburban supermarkets…
Executive Viewpoints November 7Featured
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