The B2B buying journey has historically been high-touch and highly complex. But the ease and personalization found with consumer-facing ecommerce sites, especially robust marketplaces like Amazon and Walmart, are simply too valuable to ignore.
B2B buyers — and even their counterparts in sales — increasingly demand B2C-level experiences for their business needs, driving organizations to level up their digital experiences. And with 80% of sales interactions between buyers and suppliers expected to occur through digital channels by the end of 2025, now is the time for organizations to level up their ecommerce strategies.
Download this special report to:
- Understand the new behaviors and demands of target buyers and their committees;
- Learn how composable commerce and artificial intelligence are improving business operations and buying experiences; and
- See which new channels and tactics, like connected TV (CTV), are driving a new era of B2B marketing.
Get your copy today!
