Some consumers balked at self-checkout and online grocery shopping when the concepts were first introduced, but, propelled in large part by the pandemic, these experiences have moved into the mainstream. Now consumers are eager for further technological enhancements to their weekly supermarket visit.
Some of the next-gen grocery tech that shoppers are open to include:
- Auto-loaded, personalized digital coupons (70%);
- Smart shopping carts (38%); and
- Digital screens on shelves that display ads, nutritional information, pricing and promotions (25%).
Find out more about the grocery experiences consumers are seeking in this infographic from Kroger’s retail data science company 84.51°.
