Even though Amazon has a huge first-mover advantage in retail media (and is expected to capture 77% of retail media spending this year), competitive retail media networks are building up steam — and sophistication — fast.
As other retail media networks become more established and spending continues to grow, this Retail TouchPoints special report examines the sector’s evolution and highlights new best practices, including:
- Why on-site advertising like sponsored search ads still represent a huge opportunity for brands and retailers alike;
- Critical customer experience considerations that retailers should account for when rolling out in-store retail media; and
- New opportunities in off-site advertising on social, search and CTV, and the role data clean rooms are playing in success collaborations.
