Since the inception of the Store Design & Experience survey, retailers have repeatedly emphasized the importance of the in-store experience, especially its unique role in driving consumer connection and engagement. But we wanted to gauge whether this “importance” was translating into tangible action.
Through a survey of more than 100 executives representing brick-and-mortar businesses, omnichannel retailers, CPG brands and more, we sought to understand which new store design and experience projects are being funded — and why.
Download the complete survey to dig deeper into the results, including how brands are:
- Tackling the rising cost of materials (57%);
- More thoughtfully aligning material decisions with corporate sustainability goals (61%);
- Investing holistically in the brand experience, including stockrooms (36%) and exteriors (33%); and
- Maintaining their focus on multi-purpose technology that’s designed to serve both associates and consumers (63%).
Download your copy and learn how your peers are embracing new trends and tech to drive store performance and profitability.
