Michelle Collins built her business, A Non-Agency, in the early days of the “experiential marketing” era. Now, as the digital divide closes and retailers rethink their real estate strategies, she believes there’s significant opportunity for innovation.
During this episode of Retail Remix, Michelle shares her take on experiential marketing’s evolution and how brands and retailers can prepare for the future. You’ll learn:
- Why the principles of journalism, marketing and sales support customer experience design;
- The key drivers for creativity and successful problem solving for customer activation; and
- How new real estate trends and retail executive priorities, including fulfillment, are driving the future of experience.
RELATED LINKS
- Learn more about A Non-Agency
- See Michelle’s lecture on customer experience design from Retail Collaborate Conference
