Social Impact Lessons from TOMS

Summary

TOMS was an early pioneer of the purpose-driven retail model. Although many know the brand for its one-for-one approach to charitable giving, the brand recently underwent a transformation that included rethinking its approach to social impact.  
 
To get the scoop, we brought Amy Smith, who is the Chief Strategy & Impact Officer for TOMS, on the show. She shared how her role within the company has transformed with the brand’s evolution, and how she and the broader team have:  

• Balanced mission and values with product innovation and strategic growth;  
• Implemented new initiatives, including WEAR GOOD and TOMS 10×10, and lessons learned along the way; and  
• Integrated customer and employee feedback into the model to ensure they’re addressing the issues that matter.  
   

RELATED LINKS 

• Learn more about TOMS  
• Get more details about TOMS 10×10 

Summary

TOMS was an early pioneer of the purpose-driven retail model. Although many know the brand for its one-for-one approach to charitable giving, the brand recently underwent a transformation that included rethinking its approach to social impact.  
 
To get the scoop, we brought Amy Smith, who is the Chief Strategy & Impact Officer for TOMS, on the show. She shared how her role within the company has transformed with the brand’s evolution, and how she and the broader team have:  

• Balanced mission and values with product innovation and strategic growth;  
• Implemented new initiatives, including WEAR GOOD and TOMS 10×10, and lessons learned along the way; and  
• Integrated customer and employee feedback into the model to ensure they’re addressing the issues that matter.  
   

RELATED LINKS 

• Learn more about TOMS  
• Get more details about TOMS 10×10