Rewriting the Brand Marketing Playbook

Summary

As the pandemic continues to shift consumer behaviors and sentiment, brands and retailers should rethink the way they market. Historically, demographic consumer data was enough to formulate a messaging and marketing plan. But humans are complex and they want to buy from companies that offer great value, great experiences and align with their needs and values. During this episode, Ross Kimbarovsky, Founder and CEO of Crowdspring, shares his perspective on how the psychology of marketing has changed, and how these changes will impact:

• Branding and design;
• Messaging and engagement strategies;
• Adoption of mission-based business; and
• Brand reinvention

RELATED LINKS

• Visit the Crowdspring blog
• Dig deeper into marketing psychology topics

Summary

As the pandemic continues to shift consumer behaviors and sentiment, brands and retailers should rethink the way they market. Historically, demographic consumer data was enough to formulate a messaging and marketing plan. But humans are complex and they want to buy from companies that offer great value, great experiences and align with their needs and values. During this episode, Ross Kimbarovsky, Founder and CEO of Crowdspring, shares his perspective on how the psychology of marketing has changed, and how these changes will impact:

• Branding and design;
• Messaging and engagement strategies;
• Adoption of mission-based business; and
• Brand reinvention

RELATED LINKS

• Visit the Crowdspring blog
• Dig deeper into marketing psychology topics