Experts predict that social commerce will explode into a multi-billion-dollar opportunity for brands and retailers. But which areas of the social commerce landscape hold the most promise? And most of all, where are the gaps?
During this week’s Retail Remix, we sit down with Ricardo Belmar, Director Partner Marketing for Retail & CPG at Microsoft, who has been closely studying social commerce and all of its parts. Through candid conversation and personal experiences, he shares his thoughts on:
- Key developments in social commerce and critical areas of improvement;
- Why live shopping is the most under-tapped opportunity in retail and CPG;
- The tension between influencer monetization and consumers’ desire for authenticity; and
- How the future of content- and community-driven commerce will evolve.