Retail TouchPoints
JD Sports CEO: American Retail Buyers Have Been Acting Like ‘Order Takers’
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New Study Reveals Sales Staff Driving Shopper Defections
The phrase “sales help” may prove to be an oxymoron in many corners of retail. A recent study found that front-line sales staff are actually winding up to be more…
News February 21Customer Service Trumps Economic Concerns In Retail Strategic Planning
Providing excellent customer service is key to retail success in good economic times as well as in a questionable economy.
News October 12Better Merchandising And Marketing Using Consumer Shopping Patterns
Retailers might know how much of an item is sold using a store display versus how much is sold without the display, but until now, most retailers didn’t know how…
Features October 9
Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different, while compelling consumers to take interest in products. Recently, the buzz is…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase, a recent survey conducted by Opinion Research Corp. on behalf of Sterling…
News July 7
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