PetSmart, Banana Republic Spotlight Customer Strategies At RAC Conference
Kicking off with Dan Heath, co-author of the best-selling book Made To Stick as the keynoter, last month’s…
News March 7
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Recent Trends Point to The Emerging Age Of Micro-Retailing
Bigger was certainly better in the first half of this decade. Most chains were not only rolling out…
News February 29
Customer Intelligence Investments Driving Retention Rates For Leading Retailers
In order to react to and better predict customer demand, leading retailers are turning to Business Intelligence (BI)…
News February 29Customer Satisfaction Index Spotlights Growing Favor Of Online Over Stores
The customer satisfaction gap between online retailing and brick and mortar continues to widen. According to the latest…
News February 29New Study Reveals Sales Staff Driving Shopper Defections
The phrase “sales help” may prove to be an oxymoron in many corners of retail. A recent study…
News February 21Customer Service Trumps Economic Concerns In Retail Strategic Planning
Providing excellent customer service is key to retail success in good economic times as well as in a…
News October 12
Retailers, CPG Partners Making Sense Out Of Sensory Marketing
One of the challenges retailers and consumer product marketers face is how to keep campaigns fresh and different,…
News August 20Web Growing As First Touchpoint For Shoppers Looking To Channel-Hop
Consumers are increasingly using the Web as a first touchpoint and want to channel-hop to complete their purchase,…
News July 7Featured
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