Measuring Beyond Conversion: The Impact Of Video On Customer Experience
By evaluating web site metrics, retailers have learned that video provides ROI through increased conversion rates. According to…
Executive Viewpoints October 13
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Retail Workforce Management Is About Understanding The Customer Experience
I don’t know about you, but I take most of the articles I read about the retail customer…
Executive Viewpoints October 5The Optimized Mobile User Experience
Convergent Commerce Series, Part II Mobile commerce has quickly advanced past a cut-and-paste of a retailer’s ecommerce site—it…
Executive Viewpoints September 28Shopping Cart Abandonment Strategies For The Holidays
Last year’s holiday season exceeded everyone’s expectations with online sales totaling $32.6 billion, a 12% increase over 2009.This…
Executive Viewpoints September 22Making Mobile Devices Actually “Pay”
Think about your cell phone. You never leave home without it, right? But what does it actually do?…
Executive Viewpoints September 15From the Source’s Mouth: What Consumers Say About Live Chat
Shoppers rely on live chat technology for a variety of sales and servicerelated functions, including answering questions prior…
Executive Viewpoints September 8Back-To-School 101: A Crash Course In Effective Email And Social Media Marketing For The Season
As summer comes to a close, kids reluctantly trade in their swim trunks for school supplies. The back-to-school…
Executive Viewpoints September 1The Remote App: Maintaining Brand Relevance in the “SplinterNet” Age
The fact that more CEOs are looking for new ways to get closer to their customers is hardly…
Executive Viewpoints August 25Consumer And Technology Challenges In A Cross-Channel World
Q&A with Jerry RIghtmer, President, Starmount Systems In this exclusive Q&A with Retail TouchPoints, Jerry Rightmer, President of…
Executive Viewpoints August 17Featured
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