10 Trends Impacting Back-To-School Spending In 2012 [Infographic]
Since 2003, online shopping has quadrupled for back-to-school (BTS), according to NRF’s Back-To-School Shopping report. In 2012, most…
Executive Viewpoints August 14
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Analyzing User Content Consumption Patterns To Improve Marketing Efforts
Targeting on a mass scale was the foundation of sound marketing efforts for most of the last century…
Executive Viewpoints August 13Bringing Shoppers Back From The Brink By Blunting Mobile’s Showrooming Effect
It may not provoke the same fear that the Jaws theme induces, but for marketers and retailers, a…
Executive Viewpoints August 13Intent to Buy Cartoon: #10 Stores
Every time a consumer visits a site, they have a two-way conversation with that brand, sharing important clues…
Executive Viewpoints August 10Mobile On The Rise [Infographic]
As smartphone purchases continue to grow, mobile online shopping is predicted to reach $163 billion worldwide by 2015.…
Executive Viewpoints August 7Why Retail Marketers Should “Like” the New Facebook App Center
As Facebook’s App Center begins its roll-out across the globe, many brand and retail marketers are wondering: “Should I…
Executive Viewpoints August 6Retail Software is Key to Fine-Tuning Range Assortment
Is the range assortment in a supermarket based upon a mathematical calculation? Should it be used as part…
Executive Viewpoints August 6The Mythology Of Mobile Payments [Infographic]
The mobile market is expected to grow from $16 billion in 2010 to $200 billion in 2015. But,…
Executive Viewpoints July 31Tips For Mending The Gaps In Consumer Experience
It’s not easy being a consumer-facing brand these days. After years building a company based on one consumer…
Executive Viewpoints July 30Featured
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