Latest In: Executive Viewpoints

Gary Schwartz Impact Mobile Interactive Advertising Bureau mobile Mobile Buyer's Guide path to purchase Pew Research Center presidential election retail Retail TouchPoints

Comparing Political And Retail Strategies

Editor’s Note: This article is an excerpt from Schwartz’s book titled: Fast Shopper, Slow Store. Many people in…

Executive Viewpoints January 22
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Retail Fashion Brands On Pinterest [Infographic]

Retailers are quickly adapting to new social sites such as Pinterest. In fact, through the use of curated…

Executive Viewpoints January 22
accessVia dSignShop Harris teeter IT retail Retail TouchPoints SaaS Web dSignShop

Harris Teeter, a regional grocery retailer, is switching to a cloud-based version of Web dSignShop from AccessVia to…

Executive Viewpoints January 18
ALDO ALDO40 Alicia Fiorletta bonobos Calvin Peters content marketing Craig Elbert cross-channel customer engagement David Fudge digital Duane Reade instagram Pantsformation retail Retail TouchPoints Show Us Some Leg Social Labs social media

Harnessing Social Media Feedback To Fuel Your Marketing CampaignsBy Alicia Fiorletta Because shoppers are leveraging a variety of…

Executive Viewpoints January 16
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The Four Phases Of E-Commerce Consumer Engagement

Ultimately, every brand wants to reach the pinnacle of consumer engagement. In e-Commerce, that might mean having the…

Executive Viewpoints January 15
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The Social Retail Competition [Infographic]

Social media is critical for customer engagement in today’s retail marketplace. In fact, most retailers heavily invest in…

Executive Viewpoints January 15
book stores brick and mortar customer experience Customer Reviews customer service ecommerce Fatima D. Lora opinions pregnancy product retail Retail TouchPoints shopping store isles

Finding The Right Product Through Shoppers’ Suggestions By Fatima D. Lora Remember when you would walk into a…

Executive Viewpoints January 9
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The Ins & Outs Of Small Businesses [Infographic]

As the economy pushes forward, small businesses need to be able to react to industry trends and pitfalls.…

Executive Viewpoints January 8
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You Don’t Need A Mobile Strategy!

Mobile might be in the forefront of your mind, but just catering to it could easily steer you…

Executive Viewpoints January 7
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