Latest In: Executive Viewpoints

data clean rooms data portability retail media Sarah Small Trade Desk

Retail Media’s Next Wave: Data Portability

Brands are under more pressure than ever to prove that their advertising investments are leading to meaningful ROI.…

Executive Viewpoints July 4
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The Unseen Ethical Considerations in AI Practices: A Guide for the CEO

Artificial intelligence (AI) is only accelerating its adoption among global corporate enterprises, so CEOs and business leaders are…

Executive Viewpoints July 3
chargeback gurus subscription commerce Tim Tynan

How Subscription Merchants can Prevent Chargebacks on Recurring Payments

There’s no denying that the subscription economy is booming. In fact, the financial services firm UBS projects that…

Executive Viewpoints July 2
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In the Fight for Mutual Survival, DTC and Retailers are Frenemies

Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…

Executive Viewpoints July 1
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Ethical Considerations of GLP-1 Agonists Medications for Retailers

It’s hard to turn on the TV or read any publication these days without seeing ads for, or…

Executive Viewpoints June 28
ROAR Yasmine Mustafa

How to Create Safer Retail Environments for Workers

Retail workers are the backbone of a functioning economy – whether it’s serving food or providing customer support.…

Executive Viewpoints June 27
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Apple Gets It Right: The Human-Physical-Digital Experience Framework

In the dynamic world of retail, the gap between brands and consumers can quickly escalate from a minor…

Executive Viewpoints June 26
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

At the height of the COVID pandemic the might of ecommerce was laid bare. In November 2021 the…

Executive Viewpoints June 26
digital gift cards ftc Julie Gu Prezzee

The Rise of Digital Gift Cards in the Fight Against Retail Scammers

The prevalence of gift card fraud poses a significant threat to retailers and consumers alike. Recent data from…

Executive Viewpoints June 25
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