Latest In: Executive Viewpoints

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How To Become A Social Enterprise

The entire retail universe has been gabbing about what a big deal social media is. It’s a reality…

Executive Viewpoints August 20
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Winning Shopper Loyalty Through Social Commerce Promotions & Pricing Strategies

By Kathy Beck, Senior Director of Product Marketing, Revionics The world is changing fast, and with the advent of…

Executive Viewpoints August 19
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Learn From Lego And Embrace Content Marketing

B2B marketers are quite familiar with the term “content is king.” But with the rise of e-Commerce, social…

Executive Viewpoints August 16
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Are You A Fashionista Or A Social Shopper?

With more people gravitating to social networks, sites like Facebook, Twitter, Instagram and Pinterest are becoming key channels…

Executive Viewpoints August 15
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Is The Store Still A Source Of Holiday Cheer?

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Executive Viewpoints August 14
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Can Brick-And-Mortar Still Compete With Online Retailers?

It’s hard to ignore the tremendous rate of growth that online retailers have experienced in the past 10…

Executive Viewpoints August 13
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3 Reasons Why Retailers Need To Control Online Tracking

Retail sites are jam packed with first- and third-party tracking code, but retailers are often unaware of all…

Executive Viewpoints August 13
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RSPA Exec Delves Into Retail Trends

As a key event and source for the latest retail trends and solutions, RetailNOW provides a plethora of…

Executive Viewpoints August 13
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Superbrands And The Unreasonable Screen

By Gary Schwartz, President, Impact Mobile I was speaking with David Epstein, the founder of The Unreasonable Institute,…

Executive Viewpoints August 12
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