Latest In: Executive Viewpoints

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How To Capture Last Minute Back-To-School Sales With Online To Offline Marketing

With Labor Day weekend less than a week away and many schools across the country already open, it…

Executive Viewpoints August 27
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Become A Pop-Up Powerhouse!

For years, pop-up shops have been embraced by merchants that sell holiday-themed or seasonal products. But retailers of…

Executive Viewpoints August 27
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5 Questions E-Retailers Should Ask Before Setting Up Shop

By Doug Sternberg, EVP Of Client Strategy at Dotcom Distribution  Although e-Commerce generates huge sales volumes for many…

Executive Viewpoints August 26
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How To Embrace Retail’s Newest Trend: Webrooming

By Dr. Gary Edwards, Chief Customer Officer, Empathica Showrooming has consumed a lot of oxygen in the retail…

Executive Viewpoints August 23
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Best Buy Canada Is Tackling Showrooming!

Photo Courtesy: Getty Images Best Buy Canada has implemented 360mobile to help in-store sales associates better serve customers.  “The entire buying…

Executive Viewpoints August 23
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Customer Feedback: Retailers’ Marketing BFF

Feedback from friends, family and trusted sources is invaluable to consumers. Especially when it comes to buying new…

Executive Viewpoints August 22
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Retail Strategies Beyond The Walls Of Retail

When we talk about retail, most people think about consumer goods such as apparel, electronics or groceries. But…

Executive Viewpoints August 21
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Tuesday Morning Goes To Single-Channel Shopping

By Kim Zimmermann, Managing Editor  If a retailer has a store that is struggling, they try to right…

Executive Viewpoints August 21
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Where Are The ESLs?

Here is a quick bit of trivia. What do these four things have in common? CD-ROM Microsoft Windows…

Executive Viewpoints August 20
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