Lesson from APAC: Social Commerce is Not One-Size-Fits-All
For the last half decade, U.S. and European retailers have observed – and, often, participated in – the…
Executive Viewpoints November 29
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Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage
As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience.…
Executive Viewpoints November 28
How Network Detection and Response Can Protect Retailers from Cybercrime
The past year has been brutal for big retailers when it comes to cybercrime. Breaches have compromised customer…
Executive Viewpoints November 27
Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies
With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the…
Executive Viewpoints November 27
Three Things Consumers Value More than Price When Choosing a Brand
Money isn’t the only thing that makes the world go ‘round. There are many reasons why consumers choose…
Executive Viewpoints November 26
How Top Retailers Prevent Black Friday Website Disasters: a Cross-Team Approach
Several years ago, during the Super Bowl, I was working at a small startup when my CTO came…
Executive Viewpoints November 25
Unwrap Holiday Growth: The Top Benefits of Joining an External Loyalty Program this Season
As the holiday season approaches, retailers are under intense pressure to deliver results, with only 27 days between…
Executive Viewpoints November 22
3 Hidden Traps for Retailers this Holiday Season
Have you started your holiday shopping yet? Odds are you haven’t, since only 32% of U.S. shoppers start…
Executive Viewpoints November 21
How Programmatic Media Buying is Leveling the Playing Field for Smaller Retail Media Networks
It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely…
Executive Viewpoints November 20Featured
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