Is China Taking Over the (Cyber) World?
Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing…
Executive Viewpoints February 19Western countries have long dominated ecommerce and digital marketing, yet China’s influence in these areas has been growing…
Executive Viewpoints February 19Fashion brands are leveraging pop-ups to create buzz, showcase limited-edition collections and connect with customers in immersive, high-energy…
Executive Viewpoints February 19With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18The pressures on retailers to seamlessly fulfill orders across physical stores, online platforms and mobile apps continue to…
Executive Viewpoints February 17Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile…
Executive Viewpoints February 14Ask any retail executive and they’ll say, nothing good happens when products don’t move. All too often,…
Executive Viewpoints February 13The retail industry has been quick to embrace new technologies for customer engagement – especially during the pandemic,…
Executive Viewpoints February 12The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and…
Executive Viewpoints February 11Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System…
Executive Viewpoints February 10