Why Kanye West’s Partnership With Adidas Is More Than An Endorsement
Leveraging influencers such as bloggers and YouTube stars to boost brand awareness and engagement has become the norm for many…
Editor's Perspective August 16
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Is Good Karma The Newest Customer Reward?
Several years ago I heard a futurist predict what the retail economy would be like by 2020. One…
Editor's Perspective August 9
3 Lessons For Retailers From Broadway’s Pricing Competition
Even if you don’t follow the Broadway theater scene, you may have heard about a show called Hamilton. This…
Editor's Perspective August 2
Pitfalls Of Success: 4 Red Flags Thrown At Uber And AirBNB
I considered myself a loyal customer of Uber…until recently. I’ve used the service in several cities with ease. But…
Editor's Perspective July 27
Bigger Doesn’t Always Mean Better In Retail Mergers
The merger between Pet Valu and Pet Supermarket, creating the third-largest pet supplies retailer, has brought the topic of consolidation within…
Editor's Perspective July 26
Twitter And Instagram Execs Share Social Media Best Practices
I’ve been an advocate of social media since the early days of Myspace, but I didn’t realize how…
Editor's Perspective July 21
MasterCard Woos Retailers With Technology Innovation
Samsung Fridge Demo – Photo by Bryan Bedder, Getty Images for MasterCard The last several years have seen…
Editor's Perspective July 11
How 3 Retailers Are Breaking Through The Mobile And Online Satisfaction Barrier
Even though acronyms like IoT and AI may create excitement and draw crowds at trade show booths, the…
Editor's Perspective July 5
Online Grocery Pickup: A Shortcut Around The Last Mile?
The classic fulfillment image of online grocery shopping remains home delivery. But recently, big name brands such as Walmart and Kroger have…
Editor's Perspective June 27Featured
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