Retail Reset

A Virtual Forum Addressing COVID-19 Recovery Strategies

Using Marketing To Reaffirm Purpose And Value

Brian Rafferty on Retail Reset

In April and May, the Siegel+Gale team interviewed a panel of CMOs to assess how their priorities and tactics changed in light of COVID-19. The situation has evolved significantly since then, so senior content strategist Alicia Esposito is catching up with Brian Rafferty, Global Director, Business Analytics & Insights, to see what has changed and what marketers need to know. Join this Retail Reset conversation to learn how to reassess your brand’s mission and values and use marketing to reaffirm purpose and drive value for your consumers.



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