Melissa Gonzalez, Founder of The Lionesque Group and expert on all things brick-and-mortar, believes that “experience” will still be critical in the future. However, its definition will evolve as stores continue to reopen. During this conversation with senior content strategist Alicia Esposito, Melissa will walk through the several stages she believes retail will go through to ensure consumers stay safe and at ease in stores, but still have a fantastic brand experience. Melissa and Alicia will also go through the different components that will impact store design and the technologies that will rise to the top as a result of new consumer expectations and preferences.