Like many essential retailers, Batteries Plus Bulbs has had to manage the challenges of operating during a pandemic while still presenting an efficient, convenient customer experience to its shoppers. Its efforts have paid off, and the company has earned some of its highest-ever customer satisfaction ratings despite the stressful conditions.

In this Retail Reset conversation, Batteries Plus Bulbs CEO Scott Williams discusses how his team has met its consumer and corporate customers’ needs, helped guide franchisees through the current crisis and adjusted its operations to handle some of the unique challenges brick-and-mortar stores face during COVID-19.