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Shopper Experience

Shopper Engagement delves into the latest trends and strategies retailers are using to cultivate long-term relationships with shoppers. Social media, mobile technology, in-store tablets and more are covered in this section. Subscribe to the feed and stay in touch with the latest retail happenings.

Grading The Current Back-to-School Campaigns & Promotional Strategies

 Entering the back half of July, many retailers have shifted their back-to-school strategies into high gear, hoping to drive young shoppers and their parents into stores. Consumers are expected to spend an average of $590 on products during the 2008 back-to-school season, according to a survey conducted by New York-based Brand Keys.

Experiential Retail Concepts Interactive Shopping Experiences Attract Consumers

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs get plugged in to the latest news and issues with key insights from a "BrainTrust" of retail industry experts. By Tom Ryan, RetailwireWhile retail expansion has slowed significantly this year, many of the newer concepts are offering fresh takes on the experiential retailing trend, according to Retail Traffic magazine. At experiential retailers, the way consumers interact with the store environment is often more important than the merchandise.

Retail Case Study: ShopNBC Boosts Average Basket Size with Multivariate Testing

In order to quickly test site changes without disrupting their online store, ShopNBC.com needed a solution to cater to its needs without burdening valuable IT and marketing resources. Operated by ValueVision Media, who also owns ShopNBC, the third largest television home shopping network in the U.S, ShopNBC.com offers customer web exclusives. 

Retailers Turning To New Media, New Tactics To Avoid BTS, Holiday Season Discounting Pitfalls

With the positive effects of tax rebates helping to spike sales in May, retailers are now focusing on increasing sales for the the balance of 2008. Most specifically, back to school season and the holidays are on their mind and the prevailing wisdom is that retailers will have to turn to new media and other creative ways to drive sales without falling into the discounting trap.

Experts Offer Strategies On How Retailers Can Crack The Code On Mobile Marketing

After seeing coupon redemption rates of 50% in its initial 12 test stores, Subway Restaurants recently expanded its “My Subway Mobile” campaign to more than 100 locations. The chain is now offering a dozen different promotional offers to more than 5,500 customers through the program, which is managed using a service from Modiv Media.
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