As retailers continue to focus on the value of social media, it’s clear that Facebook is a driving, dominant force of customer engagement. The anticipated social commerce adoption is staggering, as 86% of retailers and consumer products manufacturers plan to implement a social commerce strategy in 2011, up from just 20% in 2010, according to Altimeter Group. Catering to the growing demand for social commerce solutions, Fluid, an interactive agency with offices in San Francisco and New York, has launched Fluid Activate, a complementary solution to the company proprietary Fan Shop offering, designed to help eTailers engage with Facebook users. The solution is aimed at helping to drive engagement, loyalty and e-Commerce revenue. In addition, Fluid Activate offers rich-media merchandising capabilities to Facebook pages.