Many retailers value the customer-facing benefits of utilizing game mechanics and game-like thinking in cross-channel marketing and engagement strategies. In fact, the gamification market is worth approximately $100 million and is expected to reach nearly $2.8 billion by 2016, according to projections from M2 Research. By integrating points, badges and offers into online shopping experiences, retailers can reward consumers for their engagement and loyalty to a brand. The competitive nature of gamification helps encourage customers to visit and interact with e-Commerce sites more frequently, often resulting in increased purchase rates. For example, Sneakpeeq has grown from five to 45 user engagements per minute by incorporating gamification strategies and tools developed in partnership with Badgeville. The discount eTailer also has seen a 3,000% lift in total number of click-to-buys and an 18% month-over-month boost in conversions.