Social networking sites such as Facebook, Twitter and LinkedIn provide an open forum for retailers to interact with consumers, better analyze shopper preferences and respond to feedback. Although these customer-centric sites have brought forth a new era of Voice of the Customer (VoC) strategies, new sites such as RNKD (pronounced “ranked”) are emerging to create a community of retailers’ most loyal customers. Launched in beta during November 2011, RNKD was designed as a social network that allows users to share photos of items in their closets. Photos are uploaded and organized by item category, brand and the store in which it was purchased. Subscribers receive points for every photo they upload into their RNKD gallery and whenever someone “likes” their items. Points are redeemable for gift cards from retailers, including Gilt Groupe and Zappos.com.