Omnichannel / Cross-Channel Strategies

Cross-Channel Strategies offers readers an inside look at the successful cross-channel promotions, campaigns and programs employed by industry leaders. Retailers across industry segments and regions are adopting unique and innovative approaches to reaching today’s cross-channel consumers. Subscribe to the feed and stay in touch with the latest retail happenings.

Forrester Analyst Cites Social, Mobile & Green

“The Web is no longer the underdog,” says Sucharita Mulpuru, principal analyst at Forrester Research. Now that ecommerce is fully entrenched in several retail categories, multi-channel retailers must embrace it as a primary component of business success. Mulpuru delivered a keynote address titled The New Rules of eCommerce at the September 2008 summit.

AMR: Don’t Let Early Predictions Lull You into an Unprepared State During 2008 Holiday Season

While some forecasts indicate consumers are planning to spend about the same amount of money during holiday 2008 as they did in holiday 2007, retailers should be on the lookout for sudden shifts and changes. A presidential election, war, natural disasters, rising gas prices and the volatile current state of the economy should have all businesses on their toes.

Mystery Shopper Research Uncovers Improvements In Cross-Channel Marketing

By stepping out of the office and into the stores, the e-tailing group captures unique insights into successful retail marketing and merchandising practices. In the fourth year of its Cross-Channel Shopping Study, the e-commerce consulting firm found that retailers are more dedicated to shop online/pickup in-store and are moving towards improvements in other cross-channel areas such as in-store web tie-ins, buy online/return in-store and online store locators.

New Solutions Automate The In-Store Experience With X-Channel Insights

Personalization, product comparisons and content management are features commonly associated with the e-commerce channel. These and other shopping tools are now working their way into the store environment and the hands of associates on the selling floor. These and other emerging strategies and tactics were spotlighted during a recent Retail TouchPoints webinar titled “Automating the In-Store Experience with Cross Channel Intelligence,” which was sponsored by iCongo and Motorola.

Reality Bites: Retailers Need Cross-Channel Tools To Overcome Bleak Holiday Outlook

Several research reports released last week showed the undeniable reality check that awaits retailers this holiday season. Most merchants will be faced with the slowest sales growth since 1991. In order to remain solvent and competitive beyond this critical further quarter period, analysts stress retailers must get closer to their customers by adopting online tools and analytics capabilities.

Circuit City Grabs An EDGE By Incorporating Multi-Channel Intelligence Into Tablet PCs

Looking to improve the shopping experience and stand apart from its competitors, Circuit City is betting a lot of its future on its new ‘the city’ format. And one of the key differentiators for the new format will be the Enhanced Digital Guide Experience (EDGE), a handheld selling tool designed by the retailer and Microsoft. Delivered on Tablet PCs running a custom Windows-based application designed to help inform and engage customers.

Rich Internet Apps (RIA)s Give Retailers New Window Into Customer Experience

Customers may see them as cool new technologies that offer different views of products and shopping carts. But retailers are seeing Rich Internet Applications (RIAs) as a way to improve the online customer experience, and seal critical moments of truth. “Retailers need to identify those real moments of truth in the online experience,” says Forrester principal analyst Ron Rogowski, who has written several reports on the topic of RIA implementation.

Mandee Targets Young Consumers With In-Store Texting Promotion

 On a busy Saturday at young women’s’ apparel retailer Mandee, I didn’t expect much more from the storefront greeter than a simple welcome at the door. However, in addition to a friendly, “Hi- welcome to Mandee,” the amiable greeter told me I could text Mandee7 to 45566 to receive a 20 percent discount on one item at checkout.

7 Tactics for Driving Store Traffic with Email

 Editor’s Note: The following article is an excerpt from MediaPost written by Chad White, the director of retail insights and editor-at-large for the Email Experience Council. White, who tracks the email marketing campaigns of more than 100 major online retailers via the Retail Email Blog, says a little channel prejudice can sometimes go a long way.

Kraft Tallies $100M in Sales Lift By Tapping Into Online Groups

Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new meal and snack product line. To jumpstart the launch, Kraft worked closely with online consumer groups to learn about their needs and educate them about dieting basics, through an internally developed health and wellness community.
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