Omnichannel / Cross-Channel Strategies

Cross-Channel Strategies offers readers an inside look at the successful cross-channel promotions, campaigns and programs employed by industry leaders. Retailers across industry segments and regions are adopting unique and innovative approaches to reaching today’s cross-channel consumers. Subscribe to the feed and stay in touch with the latest retail happenings.

Mandee Targets Young Consumers With In-Store Texting Promotion

 On a busy Saturday at young women’s’ apparel retailer Mandee, I didn’t expect much more from the storefront greeter than a simple welcome at the door. However, in addition to a friendly, “Hi- welcome to Mandee,” the amiable greeter told me I could text Mandee7 to 45566 to receive a 20 percent discount on one item at checkout.

7 Tactics for Driving Store Traffic with Email

 Editor’s Note: The following article is an excerpt from MediaPost written by Chad White, the director of retail insights and editor-at-large for the Email Experience Council. White, who tracks the email marketing campaigns of more than 100 major online retailers via the Retail Email Blog, says a little channel prejudice can sometimes go a long way.

Kraft Tallies $100M in Sales Lift By Tapping Into Online Groups

Tapping into consumers’ constant desire for a successful weight loss program, Kraft Foods partnered with South Beach Diet to introduce a new meal and snack product line. To jumpstart the launch, Kraft worked closely with online consumer groups to learn about their needs and educate them about dieting basics, through an internally developed health and wellness community.

Molson Connects Loyalty Loyalty Program to Web Traffic With Newly Launched Site

After a disappointing first attempt at a B2C website with a different vendor, Molson relaunched on the iCongo platform this month. “The original site couldn’t do a lot of the things we wanted so we shut it down,” notes Ross Buchanan, director of digital and relationship marketing at Molson Canada.

Mobile Phones Emerging As Fourth Sales Channel, Cisco Study Shows Retailers Tap Into All Touchpoints

Mobile devices are quickly emerging as a fourth sales channel for retailers, according to a new study from Cisco Systems. The company's third annual e-commerce study found that the rise of social networking and advanced mobile technologies has redefined the online experience and is enabling retailers to capture new sources of revenue by implementing mobile strategies.

Newly Launched Site Builds On Customer Loyalty Program

Borders Group is hoping to bring the store feel into customers’ homes with the new website, which has been in development for two years since George Jones joined the company as president and CEO. To reintroduce Borders’ ecommerce business, the 1,100-store retailer had to break ties with, which has been the sole Internet source for Borders merchandise for the past seven years.

BazaarVoice CMO Shares Insight On The Impact of Reviews & Ratings

As CMO for BazaarVoice, Sam Decker has been actively involved in generating 12 billion product reviews since the company started in 2005. The connection between these review sites and manufacturers is easy to see. But retail usage is one of the surprising byproducts of the review sites that BazaarVoice represents. Retail TouchPoints recently caught up with him to discuss new retail developments, and the impact of reviews in a slowing economy.
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